Search Analysis

Introduction

The webshop of 21.COMMERCE can be extended with the search analysis module, so that you can analyze the search terms entered by shop visitors. This module is optionally available for the webshop of 21.COMMERCE and must be purchased separately.

Operation of the search analysis

The search analysis module is very compact in operation and requires only two masks. To enter the search analysis, click on the link ‘Search queries’ in the main menu of the shop administration at the bottom of Marketing.

Now you are in the search analysis. The mask offers the following options:

Sorting the display

In the first line of the display, you can select one of the displayed columns from the ‘Sort by’ drop-down menu and select the sorting direction in ascending or descending order. Click on the ‘sort’ button to sort and update the display.

Restrict time period

If a valid date has been entered in the line entitled ‘Time period:’ in the text input fields From and To (format: DD.MM.YYYYY HH:MM:SS) and you click on the ‘Apply’ button, the display will be updated and you will only see the search queries that have been entered in the shop in the specified time period.

Delete old data from the database

So that the shop does not manage a huge data collection of probably no longer relevant, old search queries, you can enter a date in the empty field below in the format TT.MM.YYYYY HH:MM: SS and click on the adjacent link ‘Delete data from the database up to this date’. The shop will now remove all search queries older than the specified date after a security query.

Of particular interest are the items currently being searched for in the shop, which have a red 0 in the ‘Number of hits’ column. Articles which would have corresponded to these search criteria were searched by shop visitors and would have led if necessary to a purchase. It may be worthwhile to expand the product range in this respect or to place the search terms in the corresponding, suitable articles in the article description or in the name.

Basically it helps to start with the view ‘search terms’ first, because this allows a condensed display of the search terms.