The 21.COMMERCE update releases numerous enhancements and optimizations in the following areas. We present the most important ones here:
21.SHOP E-Commerce and CMS System
1. New functions in CMS Content Editor
2. Edit standard pages in CMS Content Editor
3. Design images via content slider directly in 21.SHOP (PRO and higher)
4. Editor for email and text templates
5. Display search engine results
21.POS
6. Checkout system fully mobile optimized
7. New customer search mask and additional customer fields
8. Gift vouchers with QR codes and barcode scan
E-Commerce Plus Add-on
9. Launch your own blog
10. Article evaluation with feedback possibility
11. Expanded analytics Hotjar, TikTok Pixel
New Data Protection Act (nDSG)
12. Legal aspects
21.SHOP E-Commerce und CMS System
1. New functions in CMS Content Editor
The Content Editor gains some great new features with the new release making it even easier and faster to create useful content and personalized brand experiences.
In addition to the enhanced asset manager with product images, payment and logistics icons, there are new animations and content elements:
Effect settings for texts and images
Bring your content pages to life on the web. You can now easily add animations to elements. Define from which direction (top, bottom, left, right), with which speed (slow, normal, fast) and the delay (none, short, long) a block should be faded in.
Embed HTML code / Widgets
Google Maps, Google Reviews, Social Media Feeds, external catalogues and much more can be easily integrated into your system and dynamically displayed?
No problem with the new HTML code element available in the Content Editor. With it you can directly integrate HTML and JS source texts and place them anywhere you want.
Depending on the widget to be embedded, the third-party provider immediately offers a copyable embed code or you can create a so-called widget code with a widget configurator.
2. Edit standard pages in CMS Content Editor
The standard "Thank you!" pages and the footer can now also be edited in the Content Editor.
"Thank you!" page
The order completion page of the order process is now a standard page and can easily be designed according to your wishes in the Content Editor, incl. integration of dynamic elements via "embed own code", opening up completely new possibilities.
Flexible footer
The footer is also one of the standard pages that can now be designed with the Content Editor.
For newly installed systems, there is a new standard footer, which is simple and clearly designed to make the referenced content user-friendly and easy to edit. For all existing stores, the current footer will be retained and will not be overwritten.
3. Design images via content slider directly in 21.SHOP
With the Content Slider (from PRO) you can highlight images on the start page and transport messages such as new additions to the product range, promotions, or news in the focus area of the visitor, vividly and beautifully animated.
The sliders can now be designed directly in the administration of the 21SHOP with title, text, button and background colour and can be customized for desktop, tablet and mobile devices.
4. Editor for email and text templates
Repetitive email content such as "goods shipped" or "forgotten password" can now be easily customized to your company's individual communication style in an editor in the administration.
5. Display search engine results
Content optimization for SEO title and description is now even easier and more efficient with the optimal length calculation - even for existing or imported content.
Good to know: Each new version of 21.SHOP brings updated and extended onpage SEO optimizations. This time, among other things, page speed adjustments, sitemap extensions for categories, automatic generation and updating of robots.txt and the possibility to automatically specify the manufacturer in the title have been integrated.
21.POS checkout system
6. Checkout system fully mobile optimized
The 21.POS sales interface is now even more mobile and flexible. The entire sales process has been heavily adapted to touch operation, so you can use 21.POS optimally on your tablet or even smartphone.
Mobile Portrait: The shopping cart is now located at the bottom of the page and can be accessed by simply scrolling down.
7. New customer search mask and additional customer fields
The larger the customer base, the more precisely you need to be able to search for customer records. The checkout system was therefore expanded to dynamically display a detailed customer search screen. This is displayed if more than 15 data records are available. In combination with the Type-A-Head search field with direct suggestions, cashiers can now find the information they need even faster.
8. Gift vouchers with QR codes and barcode scan
Gift vouchers are an exciting topic, and not only in e-commerce. If the relevant add-on is installed, you can now display the QR codes for individual vouchers directly in the administration. If a 2D barcode scanner is connected to the POS PC, a voucher can be added directly to the current sale with just a quick scan.
E-Commerce Plus Add-on
9. Launch your own blog
The E-Commerce Plus add-on has a brand-new feature: Templates for blog posts. With this feature, you can create blogs in the CMS Content Editor comfortably and intuitively - even in multiple languages. You can assign the posts to self-defined blog categories, insert header images, and easily publish news and posts optimized for search engines.
10. Article ratings revised
The article rating benefits from a completely new design and has been extended with some interesting functions.
As a store owner, you can now respond directly to comments.
Customers can mark comments as "useful" or "not useful". This allows filtering within the rating column according to usefulness and star rating.
The star rating of an article is also displayed in Google's search results via Rich Snippet.
11. Expanded analytics Hotjar, TikTok Pixel
Tracking analytics are indispensable for successfully operating an online store and maximizing sales. They form the basis for fact-based evaluations and optimizations. However, a comprehensive digital tracking analysis can only be realized with the right tools. That's why we have extended the Analytics module with Hotjar and TikTok Pixel.
Hotjar
With Hotjar, you get a deeper insight into the behaviour of your customers, so you know exactly what they like and what they don't like. Using visual representations such as heatmaps and recordings, Hotjar shows you how visitors move through your web store. Additionally, you can include feedbacks and surveys to get direct feedback.
TikTok Pixel
With TikTok Pixel you can elicit experiences about the effectiveness of your TikTok advertising campaigns. The measurement tool bundles various information about how TikTok visitors interact with your e-commerce system. As a result, you can evaluate how successful your advertising is on TikTok and optimize it based on facts.
New Swiss Data Protection Act (nDSG)
12. Legal aspects
21.COMMERCE and in particular 21.SHOP are constantly updated to reflect the latest legal requirements. Here you can find a list of adaptations for a legally secure operation, among others also for the new Swiss Data Protection Act or adaptations from the EU area:
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Configurable anonymization of data
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Information about cookies: Placement in privacy policy optimized
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Update Cookie Policy: By clicking a new button in the Consent Manager, all cookies (except the necessary ones) are directly rejected.
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Google Fonts are now downloaded locally and delivered by the 21.SHOP system, so they don't have to be downloaded from Google Fonts by the visitors themselves.
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Expired password hashes are now automatically renewed.
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UI optimizations in the masks for customer data information requests / deletion requests.
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Privacy by Default: Pre-selected in the Consent Manager in accordance with the nDSG
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Base price default value for new systems adapted from 100g to 1kg. Complies with new DE PangV / UWG
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